May 6

McCain & Waterplan

Waterplan allowed McCain to bring I+D and operations closer to align on strategic decisions around water, operations & sustainability

The challenge

Sustainable targets require a lot of coordination and effort not only to be realistically defined but also to be reached.  Understanding how daily water usage in operations might impact the entire catchment— and how what is happening outside the fence might impact operations—is an essential part of any work around sustainability.  Taking a decision upon further investment, investigation, or even an improvement in current practices requires not only having the data consolidated for an expert to analyze it but also executing the outlined action plan, making sure that everyone is aligned on the why, how, and what needs to be done.


McCain leveraged Waterplan to bring I+D and operations together through sustainability.

During the first phase of work together, operational data was put in the context of the catchment analysis to identify potential areas of improvement in water usage.  

Waterplan and McCain are now working on an in-depth facility water balance analysis to address tailored water-related opportunities.

"We have partnered with Waterplan to accelerate our water stewardship efforts towards our targets on Resource Efficient Operations & Sustainable Farming. Waterplan measures and prioritizes water risk at our plant level and its suppliers and shares business responses to our top water risk."

Luis Verdaro, President Latin America - McCain Foods


McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialities. Located in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry.

Commitment to Sustainability

Sustainability is at the heart of our purpose at McCain.  "Water is a precious commodity. We are committed to improving water use efficiency in seven priority plants located in water-stressed regions by 2025, and implementing best practices across all our operations by 2030.”


By working together with McCain key stakeholders from different areas— sustainability, agriculture, facility, EHS, I+D —Waterplan analyzed, consolidated and integrated all the operational data related to water and productivity.  

The consolidated data and the visualizations of the platform allowed McCain to identify the performance of the different fields and lots for the past season. This analysis related data around the size of the field, water usage per irrigator, total yield, crop type, etc.  

The integration of both facility and agriculture water accounting information allowed McCain to get an analysis of the total water footprint of a specific site regardless of the operational unit under consideration.  

McCain will continue to leverage on Waterplan to accomplish the long-term sustainabilty goals while managing the risk mitigation efforts for their short and long-term business resilience plan.