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Citrofrut

Discover how Citrofrut establishes context-based water targets using advanced technology and granular water data. By partnering with Waterplan, Citrofrut addresses the challenges of gathering, centralizing, and understanding local water risk data to establish achievable yet ambitious water targets.

Discover how Citrofrut establishes context-based water targets using advanced technology and granular water data. By partnering with Waterplan, Citrofrut addresses the challenges of gathering, centralizing, and understanding local water risk data to establish achievable yet ambitious water targets.

Discover how Citrofrut establishes context-based water targets using advanced technology and granular water data. By partnering with Waterplan, Citrofrut addresses the challenges of gathering, centralizing, and understanding local water risk data to establish achievable yet ambitious water targets.

“If you are starting your water journey, partner with water experts like Waterplan, because they can provide the data, expertise, and support required to truly understand the water situation at each site and build an appropriate water stewardship strategy.”

“If you are starting your water journey, partner with water experts like Waterplan, because they can provide the data, expertise, and support required to truly understand the water situation at each site and build an appropriate water stewardship strategy.”

“If you are starting your water journey, partner with water experts like Waterplan, because they can provide the data, expertise, and support required to truly understand the water situation at each site and build an appropriate water stewardship strategy.”

Caridad Benítez

Head of Sustainability, Citrofrut

Summary

Discover how Citrofrut establishes context-based water targets using advanced technology and granular water data. By partnering with Waterplan, Citrofrut addresses the challenges of gathering, centralizing, and understanding local water risk data to establish achievable yet ambitious water targets. This partnership has already demonstrated positive outcomes, including improved access to granular water data, reduced time required throughout the process, and alignment of the company on the business case for water. Delve into this case study to see how cutting-edge technology propels significant advancements in Citrofrut’s water sustainability initiatives.


Summary

Discover how Citrofrut establishes context-based water targets using advanced technology and granular water data. By partnering with Waterplan, Citrofrut addresses the challenges of gathering, centralizing, and understanding local water risk data to establish achievable yet ambitious water targets. This partnership has already demonstrated positive outcomes, including improved access to granular water data, reduced time required throughout the process, and alignment of the company on the business case for water. Delve into this case study to see how cutting-edge technology propels significant advancements in Citrofrut’s water sustainability initiatives.


Introduction

Caridad Benítez is the Head of Sustainability at Citrofrut, a Mexican company with more than 60 years of experience in the agricultural and juice-producing business, offering a wide variety of fresh and processed products to customers, from whole fruits to concentrated juices. As Head of Sustainability, Caridad leads initiatives to achieve a more sustainable future at the company, one of which is driving Citrofrut’s water stewardship strategy.

Water is a vital element in Citrofrut’s production processes and is necessary for agriculture and juice production. As a result, water is embedded in Citrofrut’s sustainability strategy based on 4Ps: Principles of Governance, People, Planet, and Prosperity. Citrofrut aims to offer products sustainably, generating social, environmental, and economic value, based on a solid humanistic culture, becoming an agent of positive change in agribusiness in Mexico.

Water is the future. We aim for an integral approach that not only considers our business and the water consumed, but the big picture, including the supply chain, our customers, the community, and the environment.” - Caridad Benítez, Head of Sustainability, Citrofrut.


Technology solutions for real-world water challenges

Citrofrut partnered with Waterplan to tackle challenges in gathering and centralizing water data, analyzing local water risks in-depth, and establishing water targets and a plan to achieve them.


Gathering & centralizing multiple water risk data sources

Access to reliable local water data is crucial for making informed decisions and setting accurate targets. However, there is a lack of publicly available data about local watersheds in certain parts of Mexico where Citrofrut operates. Gathering this data locally involves using multiple sources, engaging external and internal stakeholders, and requires significant time and specific water expertise. 

Waterplan provided a centralized platform that collects, consolidates, and monitors different dimensions of external local water risks and Citrofrut’s internal maturity to address the risks in  two locations, one where there is a manufacturing plant and the other where there is agriculture activity. By combining external information on water availability, quality, flooding, infrastructure, reputation, and regulatory dynamics within each region with Citrofrut’s internal data on water usage, discharges, plans, etc., Waterplan enabled Citrofrut to conduct thorough assessments of local water risks for these two different operations. This integrated approach improved the accuracy and reliability of the data and simplified the analysis and interpretation of complex water risk factors.

"Waterplan’s technology has enabled us to track and centralize our water data, understand our water risks better, and identify areas of high water risk." - Caridad Benítez, Head of Sustainability, Citrofrut.

Establishing context-based water targets based on data

Waterplan’s water risk framework enabled a local assessment of water risks in Citrofrut’s manufacturing sites. Insights from this analysis and Waterplan’s expertise were used as the starting point to establish appropriate water targets for each location. Context-Based Water Targets are differentiated based on the specific situation of the site, the local watershed, and the social and regulatory dynamics, focusing not only on quantitative targets related to reduction of consumption and impact on the environment but also on mitigation of the identified risks. This is particularly important for agricultural sites because the analysis needs to consider the current and future health of the local watershed.

As a result, Citrofrut has established water targets for 2 of their sites and plans to continue defining targets for their remaining sites, to implement a holistic water strategy.

Establishing context-based water targets that are based on accurate, reliable data is only possible with technology, and Waterplan’s technology enables us to establish targets that are specific to the conditions of the manufacturing site and the local watershed.” - Caridad Benítez, Head of Sustainability, Citrofrut.

Stakeholder alignment

Understanding the local situation of different facilities before establishing the targets is critical to achieving alignment between corporate and facility teams. This means considering their specific needs, processes, challenges, and priorities. This approach enables success because the teams are involved in the development of the water strategy and understand the impact this strategy can have on mitigating the water risks they are exposed to.

Waterplan's data-driven insights and integrated approach helped make informed decisions that will benefit both facility and corporate teams. Additionally, with transparent data and assumptions, Waterplan showcased how water risks can evolve, their potential impact on the facility and the community, and the interconnectedness between water usage and operational outcomes. 

“With Waterplan, I’ve witnessed increased alignment among the technical teams at our manufacturing plants with Citrofrut’s water stewardship initiatives. They now understand our water exposure risks better and appreciate our strategy's positive influence on our operations.” - Caridad Benítez, Head of Sustainability, Citrofrut.

Streamlining sustainability reporting processes

Gathering water data from multiple stakeholders, consolidating it, and structuring it to fit the format of various sustainability reports is a time-intensive process that demands meticulous attention to detail. Coordinating with different teams or organizations to collect relevant data points can be challenging due to varying data formats, reporting standards, and timelines. 

“We spend a lot of time developing different types of reports in different formats, such as internal reports, CDP, etc. Waterplan enables us to streamline the reporting process, especially by providing the required water data.” - Caridad Benítez, Head of Sustainability, Citrofrut.


Takeaways

The strategic collaboration between Citrofrut and Waterplan represents an innovative approach to water stewardship, leveraging technology to measure local water risks effectively, establish appropriate context-based water targets, and align the company on the water sustainability strategy. By leveraging advanced technology and comprehensive water data, Citrofrut makes significant progress in its water sustainability strategy and sets an example for other companies.

“It’s imperative to recognize the role of corporations in water conservation efforts. We have the responsibility to preserve water for us and for future generations to come. At Citrofrut, we are trying to achieve this with our water strategy.” - Caridad Benítez, Head of Sustainability, Citrofrut.


2193 Fillmore St, San Francisco CA 94115

© 2024 Climateplan Inc. All rights reserved

2193 Fillmore St, San Francisco CA 94115

© 2024 Climateplan Inc. All rights reserved

2193 Fillmore St, San Francisco CA 94115

© 2024 Climateplan Inc. All rights reserved